This contributes to erasing the cultural identities of nations and leads to the spread of excessive materialism.
In this context, this research aims at realign consumption patterns in accordance with the objectives of Islamic law, which calls for balance, rational spending, and freeing individuals from the bondage of desires and superficial appearances. The guidance of revelation offers an alternative value system that emphasizes contentment, moderation, and links consumer behavior to ethics and responsibility towards individuals, society, and the environment.
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